30000 Maintain and develop a computerised customer and prospect database.
Plan and carry out direct marketing activities (principally direct mail) to agreed budgets, sales volumes, values, product mix and timescales.
Develop ideas and create offers for direct mail and marketing to major accounts by main market sector and SNP's ABC products.
Respond to and follow up sales enquiries by post, telephone, and personal visits.
Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff.
Monitor and report on activities and provide relevant management information